The style and design of The Iron Fairies has already proved that the brand ‘works’, attracting an eclectic guest segment ready to spend. Each of the existing locations record exceptional revenue and profit margins and now is the time for us to take the brand to global markets. The Iron Fairies is a success story and utilising the extraordinary talents of its designer, Ashley Sutton and the marketing strategies that are proving ideal in existing locations, we now offer this opportunity to capitalise on a product designed to succeed. In addition to capitalisation on the investment through bar, food and entertainment avenues, the retail products that are in existence and those being developed, further increase profit opportunities.